Sales and marketing go hand in hand. If sales are the foundation of a business, then marketing can be seen as the building block behind every sale. With proper marketing, you would have brand visibility and product awareness that would lead to a sale. So, naturally, the amount of time you spend on marketing will determine your business’s success.
However, many aspects of marketing are tedious and monotonous. Looking at analytics, tracking ROI, and making reports based on existing data can take up a lot of time and resources if you are not smart about it. That is where marketing automation software like Constant Contact (check out the Constant Contact pricing here) comes in handy. It is powered by state-of-the-art technology and a necessary set of tools like customizable CTAs, website visitor tracking, social marketing, and sales analytics to take your business to the next level.
Now that we have taken care of the boring marketing part let us return to the exciting part. Here are give marketing strategies that you should try out in 2023 if you want to boost your sales.
Upsell Your Products
Upselling is different from that you will sell your products at an inflated price. It is guiding your customers to products with a higher range which would benefit you and the customer.
Your client may need to be aware of all the packages offered by your company, or they need help understanding the value it will add to their purchase. If you take the time to pitch them some premium service with a package or a discount, it will help you have a more significant sale. It is more important than scoring new leads.
It would help if you made them feel like they would also profit from the purchase. However, while adapting this strategy, you must ensure that your upsells are relevant or related to the original product they have in mind. Otherwise, they will see you upselling to make them pay more for your profit.
Also, make sure to be sensitive to the price range that the customer has in mind. If you push too much, you might also lose the original sale.
Make Instagram Your Best Friend
Instagram is one of the fastest-growing social media platforms for small and large businesses to market their products and make sales. It has a pool of marketing resources to offer that are cost-effective and efficient.
Take advantage of hashtags. Keep in touch with daily trending hashtags to optimize your content accordingly. Aesthetic plays an important role. Aesthetically pleasing product stories or reels are more bound to make the user click and lead to sales.
Engage with your audience. Have a dedicated social media team to reply to DMs and comments about your product and where they can buy it. When a company responds fast, it makes the potential customer feel valued, and they progress far along the buyer’s journey.
Reduce The Abandoned Carts
Abandoned carts are another place where you should use your marketing prowess. Websites often need to follow up with the user who abandoned their cart. The visitors often come back and purchase if they are reminded or given that extra push.
Follow up by sending an email with a catchy subject line to catch their attention. Please give them the fuel to go that extra mile by adding free shipping or a special one-time discount.
Following up with abandoned carts adds a touch of personalization that goes a long way in building brand loyalty.
Improve Email Campaigns
It is not enough to have a lot of email contacts at your disposal. It will only be rendered helpful if you know how to use them. Optimize your email content with frequent follow-ups and valuable emails that would add to the customer’s experience with your brand.
There are many steps to take care of. For example, sending welcome emails, informing them of exclusive offers, newsletters, content to help with their recent purchase, sending a personal note on birthdays and anniversaries, offering personalized discounts, and so much more.
It is also essential to ask for feedback. So remind your customers to give feedback on each purchase. You can add incentives like discounts or coupons to help facilitate the process.
Remind Them Of Their Wishlist
This is closely related to abandoned cart trigger marketing. Like that, you need to keep track of the wishlist items of your customers.
Send them follow-up emails if the product is getting out of stock or if it has some offer going on. Or remind them of the items suitable for specific occasions. It is likely to trigger a response, and it will lead to sales. It will help them take the final step in buying something they intended.
Did you see any areas of improvement in your business after reading this? Integrate these best practices to get the most out of them as soon as possible. Let us know your thoughts in the comments.