When was the last time you went wine shopping? Perhaps you bought a bottle for a friend or to give to someone who was hosting a get-together or dinner party.
What directed your gaze among the multitude of brands that are currently easily accessible at any nearby grocery store? You undoubtedly made a few fast and easy selections in your head, like the millions of others who helped the wine business grow to be worth $60 billion: red or white, domestically produced or imported, and price range. You’re usually left with three or four bottles even after that. It’s indisputable that for many consumers, a seemingly insignificant detail can make all the difference in a purchase: the label.
- Wine colour and bottle shape
- Food combinations and label design
- Alcohol percentage
- Ingredient origins
- Wine maturity
Despite all the considerations above, studies show that over 80% of buyers chose a bottle of wine solely based on its label.
In this blog, we will explore the essential steps to guide wineries in selecting the perfect wine label materials, focusing on the allure of silver metallic labels.
Step 1: Understand Your Branding and Design Goals
Before delving into the world of label materials, it’s essential to have a clear understanding of your winery’s branding and design goals.
Consider the message you want to convey, the target audience, and the total aesthetic you wish to achieve. Whether you’re aiming for a classic, rustic look or a modern and sleek design, these factors will influence the choice of label materials.
Step 2: Evaluate the Label Material Options
As there isn’t much room on a wine label, each component needs to be carefully chosen for the best effect. Firstly, a little bit about yourself and your brand will help you choose the appropriate material for your label.
A hundred-year-old vineyard owner may wish to convey to a prospective client that they are a reliable, established brand and therefore a wise investment in the form of classic gold material. However, a youthful, daring client searching for something novel and distinctive can be the target market for an up-and-coming winery with shiny material with bright.
Try to come up with a means to convey the details of that bottle and that story in only one or two sentences and choose the material for labelling accordingly.
Step 3: Consider the Printing Technique
The printing technique can significantly impact the appearance and quality of your wine labels. Different materials may work better with specific printing methods, so it’s crucial to coordinate your material choice with the printing process.
Silver metallic labels, for instance, can enhance the visual appeal when paired with techniques like embossing or foil stamping, adding a tactile element to the label as it gives a premium touch to the bottle.
Step 4: Assess Durability and Environmental Factors
The environment in which your wine bottles will be stored and transported is critical when selecting label materials. The sustainability of wine labels has prompted various paper mills to develop new environmentally friendly materials in recent years.
Wine label papers do exist that advocate against tree-felling. Cellulose fibres from sugar cane, flax, hemp, and cotton are used to make paper. Studies have also been conducted on non-cellulose materials, such as stone paper made from leftover dust from the manufacturing of marble and stone.
Step 5: Regulatory Compliance and Labelling Requirements
Wineries must adhere to various regulations and labelling requirements imposed by governing bodies. Before finalising your label material choice, ensure it complies with all legal standards and provides sufficient space for the mandatory information, including alcohol content, health warnings, and origin details.
Step 6: Budget Considerations
While the allure of silver metallic labels can be tempting, it’s crucial to factor in if such labels match your brand story and also your budget for the customisation of your winery.
Assess the cost of the label materials, printing processes, and any additional embellishments. Remember that investing in premium materials can enhance the perceived value of your wine but must align with your budgetary limitations.
Step 7: Test and Sample Different Materials
Before committing to a large order, testing and sampling different label materials is advisable. This allows you to assess how the materials perform in real-world conditions, including how they react to exposure to moisture, temperature changes, and the overall visual impact under different lighting conditions.
Step 8: Seek Professional Advice
If the process turns overwhelming or need help determining which materials will best suit your needs, consider seeking advice from professionals in the label and printing industry. Experts can provide valuable information based on their experience, guiding you in making informed decisions that align with your branding goals.
Final Words
How can you ensure that consumers actively seek out your brand in every area of the shop? Establishing coherence in your branding across products is crucial to ensuring that your bottles are connected across the store, which is possible with your effective label on the bottle. If the colour of your labels changes, this is quite crucial. A powerful, recognisable brand mark like a label on the bottle is particularly crucial since, after trying and liking one style, a consumer will be thrilled to find your name on a larger selection of products and will be more inclined to explore other options for taste too.
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