Creating the perfect retail display in a mall can build brand awareness and boost sales. But what type of shopping centre kiosk is right for your brand?
Keep reading to find out the types of shopping centre displays and how to make your display stand out.
What is a shopping centre kiosk?
A shopping centre kiosk, or a retail display unit, is used in physical retail spaces to sell products or an offering to consumers. As such, the appearance of the retail display is critical to its success. The more eye-catching a display is, the more consumers it will attract and the more sales it will garner.
Retail displays are suitable for many occasions, including a seasonal promotion (e.g. Christmas, Halloween, Easter, etc.), a sale, a pop-up activation, a product launch, and more.
Why are shopping centre kiosks popular?
Shopping centre kiosks are important to businesses because they are a great way to promote products and services and get in front of the consumer. In a shopping mall, where there is a lot of foot traffic, brands can build brand awareness and entice consumers to approach the display to test and trial the products for themselves.
A kiosk or retail display is also an opportunity for a brand to make an impression – a way to position itself to consumers as an attractive brand.
Businesses big and small use kiosks and retail displays, whether as a semi-permanent display that remains in one place inside a mall, or a pop-up activation used to temporarily spark interest.
Two types of shopping centre kiosks
There are two types of shopping centre pop-ups. These are semi-permanent mall units and casual pop-up activations. Let’s look at each in more detail: the benefits and which businesses they are suitable for.
Semi-permanent mall units
Semi-permanent mall units are retail displays that remain in one place for an extended period of time, whether in a mall or within a department store.
Semi-permanent mall units are great for brands looking to make a lasting impact on consumers in a certain area. These brands can financially commit to a long-term retail partnership, without wanting to pay for a brick-and-mortar store. Their objective is to build a solid customer base over time.
The advantage of a semi-permanent mall unit is the brand awareness it builds. Over time, consumers will start to recognise the brand and this familiarity will breed curiosity. As a result, consumers will interact with the brand more and more and hopefully purchase products and services.
Casual pop-up activations
Casual pop-up activations are, by name and nature, temporary. They are perfect for low-cost start-up businesses and new brands wanting to build brand awareness, increase exposure, launch new products, and boost sales. Because of this, casual pop-up activations are usually the first step on a brand’s marketing retail growth journey.
Casual pop-up activations can be erected inside a mall or shopping centre or inside a larger department store.
The biggest benefit of a casual pop-up activation is flexibility. Because of its temporary nature, it gives brands the opportunity to trial retail marketing tactics and branding.
Which type of shopping centre kiosk is right for you?
Different shopping centre kiosks suit various business needs, so you must take care to determine which retail display is most suitable.
Choose a semi-permanent mall unit if your business is already established but you’re wanting to garner more interest and boost sales. On the other hand, if your business is brand new – or perhaps you have an online presence rather than a physical presence – and you want to build brand awareness, or you are selling a seasonal promotion, choose a casual pop-up activation.
How to design and build the perfect retail display
The perfect retail display needs to be created with the best materials. Reboard displays are strong, lightweight, versatile, flexible, and can be customised in multiple ways. This enables your brand to build a retail display with ease – one that can weight-bear, be easily transported and assembled, and even be printed on.
With the right materials, you can be sure that your display will wow all the consumers that see it.