The rising popularity of individually wrapped, single-use stick packaging is evident at the point-of-purchase in stores and in the increased availability of stick multipacks. Customers appreciate the ease of use and lack of mess associated with sachets, especially for products in powder or liquid form. Find out more about three benefits of offering products in stick packaging.
Making Your Product Easy To Consume
Stick packs are made with convenience in mind. Tear notches or other design features can make single-serving sachets easier to open. Each stick pack generally contains one serving of a drink mix or supplement. Customers can carry products in this lightweight packaging to use anywhere at any time. Sachets also make it possible for customers to purchase a small quantity of a product to try or a package that contains multiple stick packs to use on the go.
Decision makers at consumables brands should consider product types and select the right products to offer in stick packs. While larger packages, such as coffee bags with valve, preserve quality by venting carbon dioxide from roasted coffee beans and excluding oxygen, stick packs of instant coffee, for example, do not have these features. Brands should select barrier materials that ensure that products in sachets are fresh and appealing.
Creating A Consistent Experience
For many products, stick packaging can be an ideal way to provide customers with a consistent experience. This type of packaging can protect contents from exposure to environmental factors such as air, moisture and light for longer than larger packages that consumers must open and close to dispense each serving. The quality of a product in a larger package that contains multiple servings can degrade faster than the same product in sealed sachets.
While adding resealable features to larger packages can minimize environmental exposure, products in these packages can still end up being less consistent over the course of the shelf life than the same products in stick packs. Because stick packs stay sealed until a consumer is ready to use the contents, the quality of the powder or liquid in these packages may be the most consistent.
Stick packs are commonly sold near registers at grocery and convenience stores. These products are intended to appeal to customers who are ready to make a purchase or may need to meet a minimum purchase requirement for their preferred payment method. The opportunity to give products this type of placement makes the design departments of sachet packaging services crucial, as products in stick packs should be eye-catching and stand out from similar offerings. Digital printing is the most practical way to experiment with stick packaging design. Customers are more likely to impulse purchase new products in stick packs and share sachets with family or friends. Stick packs are customarily used for trial- or travel-sized products, which can make new products in this type of packaging even more appealing to first-time buyers. A packaging design and digital printing service can work with brands to develop eye-catching stick packs to offer as an option to customers.