Choosing the correct niche for your wholesale online store is essential, and as the beauty sector keeps expanding, many retailers are attempting to get in on the action.
Marketing hair products can be a great way to reach a large audience while also allowing you to sell unique and specialized products.
Online shopping is becoming the preferred method of purchase for many time-crunched and tech-savvy customers; therefore, now is the ideal time to source hair products to sell online.
If you’re uncertain about which hair products offer the highest ROI, look no further. We’ve compiled the top hair products to sell online in 2023 so that your e-commerce business will not give you gray hairs.
Best Hair Products for Wholesale Online Selling
- Masks and Treatments for Hair
Modern hair care routines involve much more than a simple shampoo and conditioner. As individuals search for methods to maintain their hair in pristine condition, hair masks, and treatments are gaining popularity.
Look for hair masks and treatments that target specific issues or hair types when sourcing products to sell online. Then, you’ll be able to use this information to target the exact demographic that would benefit from your products.
- Heat Protectant
It appears that nearly everyone uses heat on their hair today. Whether using hair steamers, hair dryers, hair straighteners, or curling iron, most of us are guilty of applying heat to our hair and leaving it a bit frizzy.
Your online store can capitalize on the growing demand for heat protectants because of the popularity of hair styling tools.
The key to successfully selling heat shields online is to ensure that your product is of the highest quality and performs as advertised.
- Dry Shampoo
People’s schedules are busier than ever, and for some, that means skipping a hair-washing day. Fortunately, there is a solution to ensure that hair is clean: dry shampoo.
If you want to reach a large audience, selling dry shampoo online is a great option. With dry shampoo products, you can use your online store and marketing to target different audience groups, such as gym-goers and busy parents, who may benefit from your product.
Dry shampoo is available in a variety of formulations, and you can create or source different fragrances and concentrations, allowing you to create an extensive product line with multiple variants. Include instructions on how to use your dry shampoo on the packaging to ensure both a positive user experience and the product’s safety.
- Vegan Haircare
In recent years, the demand for vegan products of all types has increased exponentially, and hair products are no exception. Finding vegan haircare products can be challenging for those who adhere to a vegan diet or are conscious of avoiding animal products.
If you decide to purchase vegan products, you must verify the following:
- There are no animal products in the product.
- The product was not animal-tested.
Bringing attention to the fact that your products are vegan and cruelty-free will help to establish your brand’s ethos, which is something that many customers seek out before purchasing from an online store.
- Items for Curly Hair
The sale of hair care products designed for specific hair types is another advantageous option for online hair care wholesalers. Curly hair is one of the most popular hair types to treat. Frequently, mainstream hair care products do more harm than good to curly hair, necessitating the search for a more specialized alternative.
One of the most important aspects of selling hair products for curly hair is providing transparent ingredient lists. Include a list of each item’s ingredients on the product page, so that customers can make an educated decision before purchasing.
With so many options for selling hair products online, you are certain to find the ideal products for your website.
Choosing your products is only part of the equation when it comes to running a profitable e-commerce business that attracts customers. Remember that regardless of which hair care products you choose to sell, you will need to market your brand, create an exceptional customer experience, and ensure that your product shipping and returns are flawless.